Tuesday, November 03, 2009
'You can Save Yourself Lots Of Time And Effort Using Outsourcing And Automation
Even the top internet marketers started off small running their one-man business from the home.
The question is how did they manage to earn a million dollars. The moment of epiphany for most of them about what they had to do to their business to really make it work came when they finally realized that it was all about Their Time. This is where Outsourcing And Automation is a must have if you wish to grow your business. Of course nobody really thinks about automating their business at first. They think instead that the secret to success is to work harder. Working smart means automating your business.
Success on the internet is about being organized and knowing how to plan things, but it is also all about recognizing the most important principle of business management which is There are only so many hours in every day!
This means that there is only so much that any one individual can get done in one given day. There is a limit to what can be accomplished. This means that, day after day, year after year, you will only be able to accomplish so much. Once you have reached the limit of what you can get done in a certain period of time, that it is it in terms of your productivity.
Outsourcing and automation of your business is not something you can do overnight! To automate everything you need resources and these tend to cost even more money.
So you really need to do it right if it is going to work. The Outsourcing And Automation Report will give you a step by step plan about how to automate your business.
The truth is you may not be able to automate everything in your business from day one, because these things tend to cost money. You should simply instigate automation as you go along on a step-by-step basis when it becomes affordable.
Here is a sample of the things you need to know if you are to be successful with outsourcing & automation.
Getting the initial approach right, including ...
The question is how did they manage to earn a million dollars. The moment of epiphany for most of them about what they had to do to their business to really make it work came when they finally realized that it was all about Their Time. This is where Outsourcing And Automation is a must have if you wish to grow your business. Of course nobody really thinks about automating their business at first. They think instead that the secret to success is to work harder. Working smart means automating your business.
Success on the internet is about being organized and knowing how to plan things, but it is also all about recognizing the most important principle of business management which is There are only so many hours in every day!
This means that there is only so much that any one individual can get done in one given day. There is a limit to what can be accomplished. This means that, day after day, year after year, you will only be able to accomplish so much. Once you have reached the limit of what you can get done in a certain period of time, that it is it in terms of your productivity.
Outsourcing and automation of your business is not something you can do overnight! To automate everything you need resources and these tend to cost even more money.
So you really need to do it right if it is going to work. The Outsourcing And Automation Report will give you a step by step plan about how to automate your business.
The truth is you may not be able to automate everything in your business from day one, because these things tend to cost money. You should simply instigate automation as you go along on a step-by-step basis when it becomes affordable.
Here is a sample of the things you need to know if you are to be successful with outsourcing & automation.
Getting the initial approach right, including ...
- How self-importance can lead you astray.
- Why you need at some times to walk away from your business.
- Why it is important to automate right from the beginners.
- Why you are not invincible.
- Why being a control freak does not work when it comes to online businesses.
- How to choose the exact right business model from the very start of creating your business.
Understand the Automation Process, including ...
- How to gauge the success of your business.
- How to let go of certain misconceptions you may have about how much can be done for you as the result of automation.
- The importance of providing support for your business.
- Just exactly what automation can and cannot do for enhancing your business.
- Thinking in terms of pulling in more money, rather than just the same amount of money, as time passes.
- Why anything that is offered to you for free usually makes you pay later.
- Why a flashy functional website is not enough to attract all the visitors you need.
- Why having the ability to send visitors to your website so that they can assess what you are offering is paramount.
- How to create your own automation schedule.
You also need to know what your options are about:-
- How to get the work done that needs doing.
- How to outsource the work on an "as and when" basis.
- How to create an effective plan for outsourcing.
- How to find quality outsourcers for a reasonable price.
- How to engender loyalty in them so they will stick with you.
- How to use employees from all over the world.
- How to rely on people to do a good job in a timely fashion and do it daily.
- How to find and hire great virtual assistants.
- How to decide whether or not to hire just a few virtual workers whenever you need them, or more.
You need to automate your blog by knowing about...
- How to use a free blog platform like blogger.com or Wordpress to make money.
- How to establish your own domain name and attach the blog to your own webhosting account.
- How to avoid Google's practice of suddenly shutting down your blogger sites suddenly and without warning.
- The best hosting sites for Wordpress blog hosting.
- How to set up a payment account with Paypal on your blog.
- How to find a virtual assistant to take care of your blog.
- Where to find an organization that gives you resources about virtual assistants.
- How to create a project plan that will be understood by your virtual assistants.
- How to use elance.com when you outsource.
- How to train your virtual assistants.
- How to automate your blog content to maximize income from your site.
- How to find keywords using a research tool like WordTracker.
- How to effectively interact with people who read your blogs.
- How to install a simple RSS plug in.
- How to build a mailing list from your blog.
- The proper way to use an autoresponder.
Also almost everything that is associated with creating your own product can be automated using your virtual assistant and outsourcing resources. You should also be across...
- How to teach your virtual assistant to do everything for you so your business practically runs itself.
- How to use script creators, and which ones are the best to use.
- How to build a website that is scripted form the ground up in HTML or PHP.
- How to sell through affiliates through a site like Clickbank.
- How to upload your product to Clickbank.
- How to install a live help system on your site for customer support.
The Outsourcing And Automation Report is available this month and shows you exactly how to do these things so You can avoid making costly mistakes in this vital area of Outsourcing And Automation.
So take the next step to grow your business in a lower risk manner by clicking on http://www.biztoolz.com.au/marketingoninternet.html
Until next time all the best.
Kev Richardson
http://www.biztoolz.com.au/
Tuesday, October 13, 2009
New FTC guidelines
Just a quick courtesy 'heads up' about this in case you have not heard already. If your online business operations extend into USA then here is a news release by US Federal Trade Commission (FTC) that will likely impact you.
The News Release can be found at:- http://www.ftc.gov/opa/2009/10/endortest.shtm
There are links to documents providing examples on the right side of this page.
I have not read it in full detail yet but as an affiliate then basically it seems this is what it is about:-
"... will be interpreted as representing that the endorser’s experience is representative of what consumers will generally achieve with the advertised product in actual, albeit variable, conditions of use. Therefore, unless the advertiser possesses and relies upon adequate substantiation for this representation, the advertisement should either clearly and conspicuously disclose what the generally expected performance would be in the depicted circumstances or clearly and conspicuously disclose the limited applicability of the endorser’s experience to what consumers may generally expect to achieve."
As I said this is a legal position brought about by the US FTC and therefore I can not give any advice on this matter. If you have any questions then consult your solicitor, as any of the above comments I make are not to be considered legal advice.
Here are some more useful references where you can find out more on to this topic:-
1) Dave Kaminski from Web Video University - A 10 min audio interview with USA Lawyer Kevin Houchin in Colorado. Here is the link:
http://webvideouniversity.com/podcast/video/2009/10/16/wvu-58-the-new-ftc-rules-for-internet-marketers
2) More from Kevin Houchin about this topic on his site http://houchinlaw.com:
http://houchinlaw.com/?p=468
As always, wishing you every success for your business.
Kevin Richardson
www.biztoolz.com.au
The News Release can be found at:- http://www.ftc.gov/opa/2009/10/endortest.shtm
There are links to documents providing examples on the right side of this page.
I have not read it in full detail yet but as an affiliate then basically it seems this is what it is about:-
- You should not make income or results claims unless you have real evidence to prove this is what your consumer will generally achieve with your advertised product/service
- You have to disclose if you have received a free review copy if doing reviews
- You have to disclose when links are affiliate links and that that if they purchase you will receive an affiliate compensation.
"... will be interpreted as representing that the endorser’s experience is representative of what consumers will generally achieve with the advertised product in actual, albeit variable, conditions of use. Therefore, unless the advertiser possesses and relies upon adequate substantiation for this representation, the advertisement should either clearly and conspicuously disclose what the generally expected performance would be in the depicted circumstances or clearly and conspicuously disclose the limited applicability of the endorser’s experience to what consumers may generally expect to achieve."
As I said this is a legal position brought about by the US FTC and therefore I can not give any advice on this matter. If you have any questions then consult your solicitor, as any of the above comments I make are not to be considered legal advice.
Here are some more useful references where you can find out more on to this topic:-
1) Dave Kaminski from Web Video University - A 10 min audio interview with USA Lawyer Kevin Houchin in Colorado. Here is the link:
http://webvideouniversity.com/podcast/video/2009/10/16/wvu-58-the-new-ftc-rules-for-internet-marketers
2) More from Kevin Houchin about this topic on his site http://houchinlaw.com:
http://houchinlaw.com/?p=468
As always, wishing you every success for your business.
Kevin Richardson
www.biztoolz.com.au
Saturday, October 03, 2009
'Here's How You Can Unleash The Power Of Wordpress, To Build Your Own Profitable Online Business
Unless you have never used the internet before, then it is unlikely that you haven't heard of a blog before. Blogs have become so much part of the internet because they are easy for anyone to create and update even ifthey have no experience with graphics, HTML or in fact anything else which makes the internet part of an unknown goldmine.
The real purpose of blogs is so that people can keep a record of what they are doing and their friends and familycan read about them. They were incredibly popular when they first started and now they are even more so.
In fact, they were so popular that Google bought one of the biggest blogging platforms called Blogger (which I use)as they were able to predict that this was the way that the internet was turning.
With the entrance of Google into the online blogging arena, blogging exploded and many thousands of blogs were startedevery day. While Blogger was becoming more and more popular, another blogging platform called Wordpress was also exploding. The difference between them was that with Wordpress you had more freedom to do whatever you wanted with it. What slowly happened was that lots of 'geeks' started to use it and develop it further until it turned into an extremely powerfulpiece of software.
This is great for you because it means that you will have a huge amount of power behind any online marketing that youdo which uses Wordpress.
One of the reasons that blogs are so powerful is because the search engines totally love them! Right from the startyou could create a blog in the morning, add a few articles in the afternoon and by the next visitors would be visitingyour site.
And it is still working just as well today!
Nowadays there are many different ways of building a website. If you do not know a website scripting language like HTML then you can still build an effective website using a platform like WordPress.
Because of the popularity of Wordpress, people have created add-ons or plug-ins for WordPress that have significantly enhanced its usability and flexibility. In addition, there are many (often free) templates (or themes as they areknown in the WordPress world) that enable you to make your site look almost any way you want it to as well.
WordPress is not perfect – no site building system ever is – but as a shortcut to creating an incredibly effectivewebsite quite quickly, it would be difficult to find anything that is more effective than WordPress.
Wordpress is very easy to navigate around and control, but there are several things that you can do wrong which couldmess up your whole experience.
Here are some of the things you need to know how to do and master to avoid things going wrong:-
The real purpose of blogs is so that people can keep a record of what they are doing and their friends and familycan read about them. They were incredibly popular when they first started and now they are even more so.
In fact, they were so popular that Google bought one of the biggest blogging platforms called Blogger (which I use)as they were able to predict that this was the way that the internet was turning.
With the entrance of Google into the online blogging arena, blogging exploded and many thousands of blogs were startedevery day. While Blogger was becoming more and more popular, another blogging platform called Wordpress was also exploding. The difference between them was that with Wordpress you had more freedom to do whatever you wanted with it. What slowly happened was that lots of 'geeks' started to use it and develop it further until it turned into an extremely powerfulpiece of software.
This is great for you because it means that you will have a huge amount of power behind any online marketing that youdo which uses Wordpress.
One of the reasons that blogs are so powerful is because the search engines totally love them! Right from the startyou could create a blog in the morning, add a few articles in the afternoon and by the next visitors would be visitingyour site.
And it is still working just as well today!
Nowadays there are many different ways of building a website. If you do not know a website scripting language like HTML then you can still build an effective website using a platform like WordPress.
Because of the popularity of Wordpress, people have created add-ons or plug-ins for WordPress that have significantly enhanced its usability and flexibility. In addition, there are many (often free) templates (or themes as they areknown in the WordPress world) that enable you to make your site look almost any way you want it to as well.
WordPress is not perfect – no site building system ever is – but as a shortcut to creating an incredibly effectivewebsite quite quickly, it would be difficult to find anything that is more effective than WordPress.
Wordpress is very easy to navigate around and control, but there are several things that you can do wrong which couldmess up your whole experience.
Here are some of the things you need to know how to do and master to avoid things going wrong:-
- How you can literally click one button and have a great-looking fully-functional website in less than 10 seconds!
- How there are actually two versions of Wordpress and how each can outpower the other in certain situations!
- How choosing the wrong host will kill your blog even before you have created it!
- The importance of the order which you post information to your blog and how the obvious will often not be the correct choice!
- The easiest way to give Google (and the other search engines) exactly what they want!
- Why blogs can be an integral part of your link network even if you didn't know that you had one!
- The easiest ways to make your blog stand out to human visitors (this just takes a few minutes).
- What plugins are and why they are almost as important as your blog itself.
- How to put Adsense or other advertising on your blog so you can be 100% sure that it is optimized correctly.
- What settings you MUST change or else you will be penalized in a big way.
- The important things that you should have on your front page.
- The easiest way to have your visitors subscribing to your list.
Build Your Business with Wordpress is available this month and shows you exactly how to do these things so You can manipulate WordPress to create a superbly effective website quickly.
This way you can improve traffic and therefore improve sales for all your sites (not just your blogs). This is a great resource so check it out now here - http://www.biztoolz.com.au/marketingoninternet.html
Until next time all the best.
Kev Richardson
http://www.biztoolz.com.au/
Friday, September 04, 2009
Market Successfully Through Twitter
The internet is changing as social interaction between users becomes more and more of the norm. Gone (or at least going) are the days when anyone who wanted to find answers to their questions or a solution to their problems would simply fire up a Google search. Now, it’s likely that they will log onto their favorite social network to pose the same questions to their online friends.
Perhaps the word friends here might seem out of place, but these days,people all over the world are genuinely becoming friends via the net. There are many ways that this is happening, people using blogs, podcasts and chat utilities like Windows Messenger and Skype.
However, over the past year or so, one site that has been on the upand-up is Twitter - so much so that for many people, it is a site that they log onto every day. It is a site that allows people to communicate almost instantly, and because most people use the site in a public way, every time someone you have added to your friends list adds new information, you will instantly see it and so will all their other friends. It is therefore a site where you can have pretty open conversations with other members, a place where it is very easy to become involved, and also somewhere that it is very easy to learn.
On top of that, Twitter is a site that presents significant marketing opportunities, but only if the whole thing is approached in exactly the right way.
First and foremost a social networking tool. You are not going to use Twitter to market directly. What you are going to do instead is to use it to start building relationships with other site users who have similar interests to yours, on the basis that later on, you can use these relationships to introduce products and services to your recently acquired friends.
The fact is that the internet is changing, and social interaction between you and your customers is becoming more and more important.
Social networking sites like Facebook and Myspace should be used as ways of promoting your business.
The idea that these two social networking sites can be used as internet marketing tools has been around for a while but the networking tool that is beating the pants off those two sites in terms of simplicity, immediacy and effectiveness also happens to be the newest one - TWITTER.
How is it that TWITTER become such a powerful force when it comes to marketing?
First of all, people have changed how they search for information.
Up until recently, anyone who went looking for info on the internet did a Google search. Now it’s more than likely that they will log on to their favorite social network to pose the same questions to their online friends. The internet is becoming a much friendlier place to be and people all over the world are genuinely becoming friends over the world wide web.
This also means that if they want to do business, they want to do it with a FRIEND. This means YOU - even if you are trying to sell them something.
As most internet marketers are aware there is a trend towards trying to create intimacy with customers, and you should be doing this also by doing the following:
Provide helpful information on your site so your customers would come back to use your site as a valuable resource:-
Make sure that no matter what your site is up 24/7
Provide online telephone and chat support that was also available 24/7
Make the payment process absolutely seamless as possible
Regularly communicate with customers/prospects via newsletters, email,etc
Publish a blog to create a sense of intimacy with your customers.
You should also consider using Twitter. In fact, it is so popular that President Barack Obama was using it to keep people informed throughout his entire presidential campaign!
Twitter is a powerful medium and media tool!
Twitter is a site that millions of people are logging on to every day. It allows people to communicate almost instantly and in a public way.
Every time you add someone to your friends list, other people will see it. They will also see your communications.
It is a fun site that allows you to have very open conversations with other members. It is a very easy place to meet people, laugh with them, spread news, learn from others and become involved in a good way.
The main form of communication is a little box that has a kind of status update. It is similar to the status update you see on Facebook. As it is short, it can also fit every message or "tweet"
Tweets can also be read on a mobile phone. This means that any advertising message that you have can also be read on a phone. It is versatile because you can use it from your computer, mobile phone or almost any other kind of hand held device.
As it is so easy to get to know people on Twitter, it is also a great place to market your business, PROVIDED you go about it in the right way.
With Twitter Marketing Your objective is to build a list of followers as quickly as possible without offending people who have enlisted on the site. After all, they are there to make friends, not be sold stuff. To be successful using Twitter on the internet as a marketing tool you MUST do it correctly. If you want to know exactly how to use Twitter to market your business, but doing so in the right way then go to this link internet as a marketing tool to find out more - Marketing on internet.
If the report is not displayed at the top of the page after you click on the link don't worry it is still there just look a little further down the page and click on the book cover with the title on it that you want to get more information.
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
Perhaps the word friends here might seem out of place, but these days,people all over the world are genuinely becoming friends via the net. There are many ways that this is happening, people using blogs, podcasts and chat utilities like Windows Messenger and Skype.
However, over the past year or so, one site that has been on the upand-up is Twitter - so much so that for many people, it is a site that they log onto every day. It is a site that allows people to communicate almost instantly, and because most people use the site in a public way, every time someone you have added to your friends list adds new information, you will instantly see it and so will all their other friends. It is therefore a site where you can have pretty open conversations with other members, a place where it is very easy to become involved, and also somewhere that it is very easy to learn.
On top of that, Twitter is a site that presents significant marketing opportunities, but only if the whole thing is approached in exactly the right way.
First and foremost a social networking tool. You are not going to use Twitter to market directly. What you are going to do instead is to use it to start building relationships with other site users who have similar interests to yours, on the basis that later on, you can use these relationships to introduce products and services to your recently acquired friends.
The fact is that the internet is changing, and social interaction between you and your customers is becoming more and more important.
Social networking sites like Facebook and Myspace should be used as ways of promoting your business.
The idea that these two social networking sites can be used as internet marketing tools has been around for a while but the networking tool that is beating the pants off those two sites in terms of simplicity, immediacy and effectiveness also happens to be the newest one - TWITTER.
How is it that TWITTER become such a powerful force when it comes to marketing?
First of all, people have changed how they search for information.
Up until recently, anyone who went looking for info on the internet did a Google search. Now it’s more than likely that they will log on to their favorite social network to pose the same questions to their online friends. The internet is becoming a much friendlier place to be and people all over the world are genuinely becoming friends over the world wide web.
This also means that if they want to do business, they want to do it with a FRIEND. This means YOU - even if you are trying to sell them something.
As most internet marketers are aware there is a trend towards trying to create intimacy with customers, and you should be doing this also by doing the following:
Provide helpful information on your site so your customers would come back to use your site as a valuable resource:-
Make sure that no matter what your site is up 24/7
Provide online telephone and chat support that was also available 24/7
Make the payment process absolutely seamless as possible
Regularly communicate with customers/prospects via newsletters, email,etc
Publish a blog to create a sense of intimacy with your customers.
Twitter
You should also consider using Twitter. In fact, it is so popular that President Barack Obama was using it to keep people informed throughout his entire presidential campaign!
Twitter is a powerful medium and media tool!
Twitter is a site that millions of people are logging on to every day. It allows people to communicate almost instantly and in a public way.
Every time you add someone to your friends list, other people will see it. They will also see your communications.
It is a fun site that allows you to have very open conversations with other members. It is a very easy place to meet people, laugh with them, spread news, learn from others and become involved in a good way.
The main form of communication is a little box that has a kind of status update. It is similar to the status update you see on Facebook. As it is short, it can also fit every message or "tweet"
Tweets can also be read on a mobile phone. This means that any advertising message that you have can also be read on a phone. It is versatile because you can use it from your computer, mobile phone or almost any other kind of hand held device.
As it is so easy to get to know people on Twitter, it is also a great place to market your business, PROVIDED you go about it in the right way.
With Twitter Marketing Your objective is to build a list of followers as quickly as possible without offending people who have enlisted on the site. After all, they are there to make friends, not be sold stuff. To be successful using Twitter on the internet as a marketing tool you MUST do it correctly. If you want to know exactly how to use Twitter to market your business, but doing so in the right way then go to this link internet as a marketing tool to find out more - Marketing on internet.
If the report is not displayed at the top of the page after you click on the link don't worry it is still there just look a little further down the page and click on the book cover with the title on it that you want to get more information.
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
Labels: How to use twitter for marketing, marketing on internet, Marketing with twitter, Twitter as marketing tool, Twitter marketing tool, Use Twitter for marketing
Friday, July 31, 2009
Maximize Your Prof'its With Simple Testing
One of the most basic facts about having a business enabled website is that,
no matter how well designed it is or how much you paid a copywriter to
create a stunning sales letter for you, you still have little or no idea how well
it will perform until it goes live.
Another fact of everyday life, is that no matter what it is that you do, it could
almost always be done better, and the only real way that you can establish
how is by testing.
But, I am certain that if you asked even the top level experts and gurus that
created the sites that generated millions of dollars in revenues for them,
they would tell you that there was something that they could perhaps have
done better.
No matter how well your site is designed, it therefore stands to reason that
it could always be improved.
For example, your web page may have a header banner across the top
which you think looks attractive and professional, but that is only your
opinion.
It is the opinion of your customers that matters so would changing it
improve the performance of your page?
Your page will certainly have a headline, and perhaps a sub-headline as well.
Is this an area where your page could be tweaked so that it performed more
profitably?
There will be graphics on some of the pages, and perhaps videos as well.
All of these may be helping the rate of sales that you make from your site,
but equally, they may not be.
The first essential job of any business or organization that is trying to sell
any kind of product or service online is to get visitors to their site.
In fact, even if your site is not selling, you should still be testing to make
sure that it its performance is optimized.
Having done so, however, it is then equally as important to maximize
conversions from that page. This will most commonly mean getting the
visitor to buy the product or service on offer, sign up for a mailing list or
perhaps to click on an advertising link.
From this, it logically follows that the better your page is designed, the more
conversions you should expect. Once you have the page built, and have
managed to drive a few hundred visitors to your site, then you need to start
thinking about what you were going to do next.
And what you're going to do next is to start testing, because testing is the
only way that you can genuinely establish how your site can be improved, so
that it generates more conversions for you.
In fact, most experts will tell you that you should never stop testing all of
the pages of your website, because everything that you do can be improved,
and even the smallest degree of improvement will mean that you enjoy
improved conversions ad therefore returns.
Internet as a marketing tool is a new service I have launched helping you to better
understand how to use the internet as a marketing tool. Every month I will release
an in-depth, top quality report covering an important aspect of how to market products
and services online. This months release I have another high quality report on this
"hot topic" and it's aimed at "newbies", not just experienced internet marketers.
Some excellent f'ree testing resources are described and I really liked the online
headline analyzer described in the report! To find out more here is the link:-
Marketing on internet
If the report is not displayed at the top of the page after you click on the link don't worry it is still there just look a little further down the page and click on the book cover with the title on it that you want to get more information.
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
no matter how well designed it is or how much you paid a copywriter to
create a stunning sales letter for you, you still have little or no idea how well
it will perform until it goes live.
Another fact of everyday life, is that no matter what it is that you do, it could
almost always be done better, and the only real way that you can establish
how is by testing.
But, I am certain that if you asked even the top level experts and gurus that
created the sites that generated millions of dollars in revenues for them,
they would tell you that there was something that they could perhaps have
done better.
No matter how well your site is designed, it therefore stands to reason that
it could always be improved.
For example, your web page may have a header banner across the top
which you think looks attractive and professional, but that is only your
opinion.
It is the opinion of your customers that matters so would changing it
improve the performance of your page?
Your page will certainly have a headline, and perhaps a sub-headline as well.
Is this an area where your page could be tweaked so that it performed more
profitably?
There will be graphics on some of the pages, and perhaps videos as well.
All of these may be helping the rate of sales that you make from your site,
but equally, they may not be.
The first essential job of any business or organization that is trying to sell
any kind of product or service online is to get visitors to their site.
In fact, even if your site is not selling, you should still be testing to make
sure that it its performance is optimized.
Having done so, however, it is then equally as important to maximize
conversions from that page. This will most commonly mean getting the
visitor to buy the product or service on offer, sign up for a mailing list or
perhaps to click on an advertising link.
From this, it logically follows that the better your page is designed, the more
conversions you should expect. Once you have the page built, and have
managed to drive a few hundred visitors to your site, then you need to start
thinking about what you were going to do next.
And what you're going to do next is to start testing, because testing is the
only way that you can genuinely establish how your site can be improved, so
that it generates more conversions for you.
In fact, most experts will tell you that you should never stop testing all of
the pages of your website, because everything that you do can be improved,
and even the smallest degree of improvement will mean that you enjoy
improved conversions ad therefore returns.
Internet as a marketing tool is a new service I have launched helping you to better
understand how to use the internet as a marketing tool. Every month I will release
an in-depth, top quality report covering an important aspect of how to market products
and services online. This months release I have another high quality report on this
"hot topic" and it's aimed at "newbies", not just experienced internet marketers.
Some excellent f'ree testing resources are described and I really liked the online
headline analyzer described in the report! To find out more here is the link:-
Marketing on internet
If the report is not displayed at the top of the page after you click on the link don't worry it is still there just look a little further down the page and click on the book cover with the title on it that you want to get more information.
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
Labels: marketing on internet
Sunday, July 12, 2009
Marketing on internet
Marketing on internet is a new service I have launched helping you to better understand how to use the internet as a marketing tool. Every month I will release an in-depth, top quality report covering an important aspect of how to market products and services online. This months release is 'Article Traffic Power Tips' and you will see there are plenty of other topics also. Just click on the link and once you arrive at the website click on the images and then you will be taken to a page with details about the topic choosen - and yes it is a very low cost service one that I am sure you will be very happy with so here is that link to find out more:-
http://www.biztoolz.com.au/marketingoninternet.html
We have amazing opportunities at our door step, even during this difficult economic period. I really believe that at this point in time we haven’t even begun to imagine how the internet is going to change the way we do business right around the world. Every year the amount spent on goods and services on-line increases by millions and millions
of dollars and if you understand marketing and finding customers then you can definately sell your product or service on-line.
Anyone who has been on-line for awhile though knows the feeling of spending time and money time and time again on things
that just don't work. Many give up, and if you are still reading this postI know you are not one of those because you
have a desire to succeed and all you need is to know how.
Well you need two things to be successful. First you need to market your product/service (i.e. have a marketing plan) and second your website must attract traffic (ie prospects and customers).
Oh and there is a third thing you need. If you have been in the position of of spending time and money over and over
again on things that just don't work and believe me we all have, then you know the value of short cutting this by obtaining the knowledge and experience to find strategies that work.
Much of the feedback I get is that one of the biggest problems you are experiencing is getting traffic to your website. So the vital question is 'How do you get a good stream of traffic?' Well it is important that you need to get Google to like your website and therefore send search traffic to you.
It's no secret that the key to making money on the Internet is traffic. The more traffic you can drive, the more money
you will make. It's a simple equation.
When it comes to finding traffic though, there are many different ways to find the people you need. This is often done by paying for it. But for those that don't want to pay for traffic the good news is that there certainly are other ways to drive heaps of traffic for free. However like most things in life worthwhile, this will require you to take action and a also a little time and effort.
The most effective way is to drive free traffic to your site is to write and publish articles to different article hubs. Sounds simple doesn't it, most would not guess that just writing an article could produce such a profitable response in these high tech times. But it works.
As I mentioned above I have just launced a new service helping you to understand how to use the internet as a marketing tool. This months release is 'Article Traffic Power Tips' and you will see there are plenty of other topics on the website also.
Use 'Article Traffic Power Tips' to understand how you can use the power of article writing to sell your affiliate or self-created products/services. There's no better way to drive traffic and you can drive traffic for free.
Article Traffic Power Tips Will Help You...
Write Articles That'll Be The Most Effective Possible!
Learn To Drive The Type Of Traffic That'll Buy Immediately!
Discover How To Write Articles And Combine Them With Social Bookmarking Sites!
Drive Traffic To Profit From Other People's Sites Too!
Turn Your Articles Into A Cash Flow Bonanza!
Sell Your Articles For A Profit Too!
Article Traffic Power Tips will teach you what is quickly becoming the best way around. Article writing is only effective it is done correctly. With this book, you'll learn all the latest methods that are proven successful.
Here is the link to find out more:-
http://www.biztoolz.com.au/marketingoninternet.html
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
http://www.biztoolz.com.au/marketingoninternet.html
We have amazing opportunities at our door step, even during this difficult economic period. I really believe that at this point in time we haven’t even begun to imagine how the internet is going to change the way we do business right around the world. Every year the amount spent on goods and services on-line increases by millions and millions
of dollars and if you understand marketing and finding customers then you can definately sell your product or service on-line.
Anyone who has been on-line for awhile though knows the feeling of spending time and money time and time again on things
that just don't work. Many give up, and if you are still reading this postI know you are not one of those because you
have a desire to succeed and all you need is to know how.
Well you need two things to be successful. First you need to market your product/service (i.e. have a marketing plan) and second your website must attract traffic (ie prospects and customers).
Oh and there is a third thing you need. If you have been in the position of of spending time and money over and over
again on things that just don't work and believe me we all have, then you know the value of short cutting this by obtaining the knowledge and experience to find strategies that work.
Much of the feedback I get is that one of the biggest problems you are experiencing is getting traffic to your website. So the vital question is 'How do you get a good stream of traffic?' Well it is important that you need to get Google to like your website and therefore send search traffic to you.
It's no secret that the key to making money on the Internet is traffic. The more traffic you can drive, the more money
you will make. It's a simple equation.
When it comes to finding traffic though, there are many different ways to find the people you need. This is often done by paying for it. But for those that don't want to pay for traffic the good news is that there certainly are other ways to drive heaps of traffic for free. However like most things in life worthwhile, this will require you to take action and a also a little time and effort.
The most effective way is to drive free traffic to your site is to write and publish articles to different article hubs. Sounds simple doesn't it, most would not guess that just writing an article could produce such a profitable response in these high tech times. But it works.
As I mentioned above I have just launced a new service helping you to understand how to use the internet as a marketing tool. This months release is 'Article Traffic Power Tips' and you will see there are plenty of other topics on the website also.
Use 'Article Traffic Power Tips' to understand how you can use the power of article writing to sell your affiliate or self-created products/services. There's no better way to drive traffic and you can drive traffic for free.
Article Traffic Power Tips Will Help You...
Write Articles That'll Be The Most Effective Possible!
Learn To Drive The Type Of Traffic That'll Buy Immediately!
Discover How To Write Articles And Combine Them With Social Bookmarking Sites!
Drive Traffic To Profit From Other People's Sites Too!
Turn Your Articles Into A Cash Flow Bonanza!
Sell Your Articles For A Profit Too!
Article Traffic Power Tips will teach you what is quickly becoming the best way around. Article writing is only effective it is done correctly. With this book, you'll learn all the latest methods that are proven successful.
Here is the link to find out more:-
http://www.biztoolz.com.au/marketingoninternet.html
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
Labels: marketing on internet
Sunday, March 01, 2009
Improve Your Email Deliverability
Do you have the problem of getting spam complaints even though you are not a spammer?
Here is an informative post I found from AWeber that I thought would be good to share with you. In case you are not aware AWeber is still the premier automated emailing service used by internet marketers. They help small businesses automate email follow up and newsletter delivery for website visitors.
This may be helpful if you are having spam complaints when you are not actually spamming.
Here is a summary of a problem an email marketer was having with spam complaints:-
• He was getting much more complaints than he’d like.
• In fact his emails were not even promotional – I quote “We are still in start up mode and not [even] selling anything. Our emails are short two-paragraphers linking to a high-content blog post.”
• His subscriber base is “entirely web-based sign ups” so these should be people who want his emails.
• He emails weekly (“so it’s hardly too much or too little that they forgot who we were”).
So I am sure you would agree that basically this marketer is trying to do the right thing, the same you would be. So why is this happening?
Well spam complaints can happen, in fact not all complaints occur because emails are ‘spam’ as we usually define it. Here some examples and what you might be able to do to mitigate the risk:-
1. It’s easy to click the ‘spam’ button - and not as easy to find the unsubscribe link.
Suggestion: make it easy to unsubscribe - consider putting an unsubscribe link near the top of your email.
2. Some recipients don’t trust unsubscribe links and/or have heard they shouldn’t click them unless they remember subscribing.
Suggestion: remind people when/where they signed up and why they’re getting your email (you can use personalised fields to include information like the date/time/URL that a subscriber signed up on).
3. The email was requested but not relevant.
Suggestion: make sure that your emails closely address your subscribers’ needs and wants. Track what subscribers are responding to in order to create more relevant campaigns as you go.
4. Similarly, the content or timing of the email was not what the subscriber expected (perhaps because expectations about the specific email content and frequency were not explicitly set when the subscriber opted in).
Suggestion: set expectations clearly when subscribers opt in. Tell them what they’re going to get, when they’re going to get it and who it’ll be coming from.
5. The subscriber didn’t like something about the email - or something else about the company sending it (”I had a bad experience on Company X’s website/in Company X’s store, so now I’m marking their email as spam.”).
Suggestion: request feedback from prospects and customers. Find out what they do and don’t like about your emails - and your business as a whole. Customer service, product selection, pricing, policies, everything… they can all affect subscriber perception of your company. Then take that feedback and improve.
There are certainly other possible reasons for spam complaints, and other courses of action that you might take, but by addressing these areas of your email marketing, you can reduce your exposure to spam complaints and maximize your mail delivery.
If you want to find out more about AWeber Click here.
Until next time all the best
Kev Richardson
Here is an informative post I found from AWeber that I thought would be good to share with you. In case you are not aware AWeber is still the premier automated emailing service used by internet marketers. They help small businesses automate email follow up and newsletter delivery for website visitors.
This may be helpful if you are having spam complaints when you are not actually spamming.
Here is a summary of a problem an email marketer was having with spam complaints:-
• He was getting much more complaints than he’d like.
• In fact his emails were not even promotional – I quote “We are still in start up mode and not [even] selling anything. Our emails are short two-paragraphers linking to a high-content blog post.”
• His subscriber base is “entirely web-based sign ups” so these should be people who want his emails.
• He emails weekly (“so it’s hardly too much or too little that they forgot who we were”).
So I am sure you would agree that basically this marketer is trying to do the right thing, the same you would be. So why is this happening?
Well spam complaints can happen, in fact not all complaints occur because emails are ‘spam’ as we usually define it. Here some examples and what you might be able to do to mitigate the risk:-
1. It’s easy to click the ‘spam’ button - and not as easy to find the unsubscribe link.
Suggestion: make it easy to unsubscribe - consider putting an unsubscribe link near the top of your email.
2. Some recipients don’t trust unsubscribe links and/or have heard they shouldn’t click them unless they remember subscribing.
Suggestion: remind people when/where they signed up and why they’re getting your email (you can use personalised fields to include information like the date/time/URL that a subscriber signed up on).
3. The email was requested but not relevant.
Suggestion: make sure that your emails closely address your subscribers’ needs and wants. Track what subscribers are responding to in order to create more relevant campaigns as you go.
4. Similarly, the content or timing of the email was not what the subscriber expected (perhaps because expectations about the specific email content and frequency were not explicitly set when the subscriber opted in).
Suggestion: set expectations clearly when subscribers opt in. Tell them what they’re going to get, when they’re going to get it and who it’ll be coming from.
5. The subscriber didn’t like something about the email - or something else about the company sending it (”I had a bad experience on Company X’s website/in Company X’s store, so now I’m marking their email as spam.”).
Suggestion: request feedback from prospects and customers. Find out what they do and don’t like about your emails - and your business as a whole. Customer service, product selection, pricing, policies, everything… they can all affect subscriber perception of your company. Then take that feedback and improve.
There are certainly other possible reasons for spam complaints, and other courses of action that you might take, but by addressing these areas of your email marketing, you can reduce your exposure to spam complaints and maximize your mail delivery.
If you want to find out more about AWeber Click here.
Until next time all the best
Kev Richardson
Labels: marketing on internet
